Thursday, June 25, 2009

Single: Immortal Technique & Akir - In Time




Dope unreleased joint from our favorite revolutionary, conspiracy wielding lyricist Immortal Technique and his young Viper Records protege Akir, that is now seeing the light of day thanks to Microsoft?

LOL, I know, I know, I was expecting this leak, which is really fantastic btw, to come at the hands of some mixtape DJ extraordinaire or a new Hip-Hop website/blog seeking some street cred. Instead it's the uber nerdy Microsoft corporation teaming with Reverbnation.com that is responsible for bringing us this melancholy joint, originally from 2006, that is full of relatable and recollective rhymes from both Technique and Akir.

Apparently Microsoft and Reverbnation.com have been seeking to assist indie artists and help spread their music.....In an effort to do this they contracted Immortal Technique as well as Pugz Atomz to exclusively release a single from each artist, who both represent the indie hustle to the fullest. Despite the geeky facade that veils over the mega corporation, I must admit, Microsoft chose their prospects well. The unlikely union has yielded a real gem straight from Tech's vaults that I'm sure all his hardcore fans are excited about as they continue to await the long delayed "Middle Passage" from the continually involved, activist and quasi-historian who only seems to double as an emcee these days.

Hopefully Technique got broke off a lil' bit of that Bill Gates dough, but if not partnering with two media giants like Microsoft and Reverbnation will always be a good business move.

-BIG D O









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