Video: Mayer Hawthorne - Just Ain't Gonna Work Out

New addition to uber-cool label Stones Throw, Mayer Hawthorne boasts a killer drum break beat and his fluid falsetto singing on his new song/video for "Just Ain't Gonna Work Out"....

A throwback to a different time, both the vid's black and white images and Hawthorne's commitment to production that mirrors classic Motown and Doo Wop send you into orbit....Can't remember the last time I learned the lines to a song so quick and started to sing along, but that's the effect that the 29 yr. old Ann Arbor, MI native had on me....At first glance the last thing you think of when you see Mayer is soulful, but that undoubtedly changes after a good 10 seconds of hearing this or any of his passe goodness...

The direction of the storyline in this vid is the age old tale of letting a girl go softly....Ahhhh yes, the tried and true formula of love...Gets no better when done right, and here Hawthorne manages to execute well in both his video and vocal performances...He also gets props for casting by far the prettiest and classiest lookin' female I've seen in a minute to play his ex-love interest....

-BIG D O